The ThermoSnug Challenge

Your penguin wants to be
famous.

Post a video of your ThermoSnug and earn rewards — plus a chance to win one free.

How It Works

Four Steps to the Spotlight

01
Film it in real life

Studying, travelling, unwinding — show or mention a key feature: the graphene heating, the 20,000 mAh power bank, or anything else you love.

02
Post & tag

Post on Instagram or TikTok. Tag @ThermoSnugCo, use #ThermoSnug and #ThermoSnugChallenge, and include #ad.

03
Submit your link

Use the form below with your name, the email you used to purchase, and your video link.

04
Day 30: we count

We count your views on day 30 (final total) and send your reward — plus entry into our free ThermoSnug giveaway.

#ad is required. Entries without it don't qualify.

The Prize Ladder

More Views. Bigger Rewards.

Milestone
Reward
Post a video
15% off
10,000 views
25% off
100,000 views
A free skin from the collection
500,000 views
3 free skins from the collection
Every entry
Chance to win a complete set of your choice

Reward tiers don't stack — you receive the single highest tier your video reaches. Open to US and Canada residents 18+. One entry per product purchased. Views are final on day 30. No purchase necessary to enter the giveaway. Full details in the official rules below.

Enter Now

Submit Your Video

By submitting, you confirm your post tags @ThermoSnugCo, uses #ThermoSnug and #ThermoSnugChallenge, and includes #ad — and you agree to the official rules below.
The Fine Print

Official Rules

Effective: [START DATE] – [END DATE]. Sponsor: ThermoSnug Inc. (“Sponsor”). By entering, you agree to these Official Rules.

1. Eligibility

Open to legal residents of the United States and Canada (excluding Quebec) who are 18 years or older at the time of entry. Rewards under Section 6 require a ThermoSnug purchase; the giveaway under Section 8 does not. Employees of Sponsor and their immediate families are not eligible. Void where prohibited.

2. Challenge Period

The Challenge begins on [START DATE] and ends at 11:59 PM ET on [END DATE]. Videos must be posted and submitted within this period.

3. How to Enter

  1. Film an original video of your ThermoSnug in real life — studying, travelling, unwinding — showing or mentioning a key feature such as the graphene heating or the 20,000 mAh power bank.
  2. Post it publicly on Instagram or TikTok.
  3. Tag @ThermoSnugCo and include #ThermoSnug, #ThermoSnugChallenge and #ad in the caption.
  4. Submit your video link using the entry form at thermosnug.com/challenge, with the email address used on your ThermoSnug order.

Your account and video must remain public through verification. One entry per ThermoSnug purchased. Additional videos are welcome, but only one submitted video per product purchased counts toward a reward.

4. Advertising Disclosure (#ad)

Because rewards are offered in exchange for posts, every entry must clearly include #ad in the caption in accordance with FTC and Ad Standards guidance. Entries missing #ad are ineligible and cannot be retroactively qualified.

5. View Counting

Views are measured on the platform's public view counter exactly 30 days after the video's posting date, as verified by Sponsor. That count is final. Views must be organic. Purchased views, bots, engagement pods, view exchanges, or any artificial inflation will disqualify the entry at Sponsor's sole discretion.

6. Rewards

  • Post a qualifying video: 15% off your next order.
  • 10,000+ views: 25% off your next order.
  • 100,000+ views: one free skin from the ThermoSnug collection.
  • 500,000+ views: three free skins from the ThermoSnug collection.

Reward tiers do not stack; each entry earns the single highest tier reached. Discount rewards are issued as a single-use code by email within 14 business days of verification, apply to the product price only (excluding shipping, taxes and duties), have no cash value, and cannot be combined with other discount codes. Skin rewards are shipped free of charge to the address on the original order, subject to availability; Sponsor may substitute a skin of equal or greater value.

7. Verification

To claim a reward, entrants must keep their video public through the 30-day count date and respond to Sponsor's verification request within 7 days. Sponsor may request screen recordings or analytics screenshots.

8. Giveaway — No Purchase Necessary

Every valid Challenge entry is automatically entered into a random draw for one (1) complete ThermoSnug set of the winner's choice (approximate retail value $89.99 USD). Draws are held monthly during the Challenge Period. No purchase necessary: to enter without a purchase or post, email support@thermosnug.com with the subject “Giveaway Entry” and your full name during the entry month. One no-purchase entry per person per month. Odds of winning depend on the number of entries received. Canadian residents selected as winners must correctly answer a time-limited mathematical skill-testing question before being declared a winner. Winners will be contacted by email and announced on Sponsor's social channels after confirmation.

9. Content License

By submitting, you grant Sponsor a non-exclusive, worldwide, royalty-free license to repost, embed, and use your video and handle in Sponsor's marketing, with credit. You confirm the content is your original work, does not infringe any third-party rights, features no music or clips you lack rights to, and is family-friendly.

10. Disqualification

Sponsor may disqualify entries that are late, incomplete, missing required tags, artificially inflated, offensive, unsafe, misleading about the product, or that otherwise violate these Rules or platform terms.

11. Taxes

Any tax obligations arising from rewards or prizes are the sole responsibility of the recipient.

12. Not Sponsored by the Platforms

This promotion is in no way sponsored, endorsed, administered by, or associated with TikTok or Instagram. You release both platforms from any liability related to this Challenge.

13. Limitation of Liability

By participating, entrants release Sponsor from any claims arising out of participation in the Challenge or use of any reward, to the fullest extent permitted by law.

14. Privacy

Information submitted is used solely to administer the Challenge and giveaway in accordance with our Privacy Policy.

15. Changes & Contact

Sponsor reserves the right to modify, suspend, or end the Challenge at any time, with changes posted to this page. Questions? Contact support@thermosnug.com.

Submit Your Entry Get Your ThermoSnug — $134.95